The construction of 4S stores is attracting attention in the construction of marketing channels for medium and heavy truck companies, but it is difficult to become the mainstream.
The profitability of heavy-duty trucks is good, and the construction of 4S stores is on the rise. However, the profitability of medium-duty trucks and light-duty trucks is low, and the construction of 4S stores is restricted. 4S shop is one of the important ways for truck companies to display their own image, and it is also a favorable guarantee for 4S dealers to fight for user orders, which can replace existing dealers and service providers within a certain area.
However, the excessive construction of 4S shops will affect their profitability and increase the burden on 4S shops and vehicle companies. The fate of medium and heavy truck 4S shops needs attention. As a means of production, trucks have different requirements for sales and after-sales systems from the car industry. Brand building is one of the responsibilities of the channel. However, as a means of production, the sales and after-sales system should pay more attention to the convenience and convenience of sales and after-sales services. Timeliness and coverage.
